As the philanthropic arm of the AMA, the AMAF strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
Gifts to the AMAF help connect industry and academia, empower future generations, ensure marketing impacts public good, and celebrate influential and transformative marketers and their work. Watch this video to learn more!
Marketing/And Podcast Spotlight: Leonard L. Berry Marketing Book Winners
Hear from AMA CEO Bennie F. Johnson as he talks with Alexis Eyre and Paul Randle—winners of the 2024 Leonard L. Berry Marketing Book Award and authors of Sustainable Marketing: The Industry’s Role in a Sustainable Future. Listen today to dive into an engaging discussion about the global impact of marketing, how to build a better marketing industry, and the promise of the circular economy.
History of AMA Foundation
The AMAF was established by the action of the AMA Board of Directors in June 1992. The Foundation was established for future restricted contributions as well as to encourage marketing women and men to contribute their time, talents, experience and other resources to foster the use of good marketing practices to benefit the larger society in addition to the organizations for which they are working, or had worked.
The first monetary pledge to the Foundation was made by Trustee Sheth’s Foundation in the form of a contribution to an endowment fund from which the earnings were to be used for the AMA’s Doctoral Dissertation Awards (since renamed as the John A. Howard/ AMA Doctoral Dissertation Awards).
The first cash contribution was donated by the AMA Knoxville Chapter, which was a leader in the effort to assist in the transition to free-marketing economics in Eastern Europe.
Please contact achilders@ama.org with any questions.
Founder of the AMA Foundation
AMA Foundation Board of Advisors
The AMAF Board of Advisors has equal representation from the academic and practitioner fields as we strive to serve the unique philanthropic goals of both groups.