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  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

    Explore Membership

  • Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

    Training & Events
    certification

  • Building a Brighter Future for Higher Ed

    The 2025 AMA Symposium for the Marketing of Higher Education peer-reviewed program is bringing insights, strategy and community together this November to shape what’s next for the higher ed industry!

    REGISTER NOW
  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

    Volunteering
    Undergrad Hub
  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

    Events
  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

    Awards
    Undergrad Awards

  • 2025 Marketing and Public Policy Conference

    Leaders in academia and government converge to explore evidence-based knowledge and co-create practically impactful policy solutions for resilience through marketing innovation.

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Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

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Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

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Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

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News Stand

  • Original Research

    The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]

    • From Our Partners

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      Article

      As products and competitors change rapidly, brand remains one of the few lasting differentiators. In this session, we speak with WTW’s head of Brand Management on how they turn brand identity into a competitive edge by aligning teams, shaping perception, and building lasting value. Advertisement

    • sponsor

      Article

      A practical blueprint for optimizing incentives and engagement In today’s fragmented market, loyalty isn’t just given – it’s engineered. This guide helps enterprise manufacturers design distributor programs that drive real ROI through smarter segmentation, performance-based incentives, and behavioral data. It’s a results-driven framework for scaling engagement, increasing visibility into the sales channel, and proving the […]

    • sponsor

      Article

       Discover how AI can transform core business functions—from marketing to HR—with real-world examples that drive growth, reduce costs, and enhance employee experience. Download the AI Playbook now.  Helping individuals save time and kickstart creativity with AI tools is a win for any business. But when AI is used to streamline workflows across entire departments, the […]

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    Resources

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
    LinkedIn | Instagram

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